![]() When these codes leak to coupon sites like Honey, it messes up the affiliate program’s attribution and can ruin a brand’s margins” -Noah Tucker, CEO of Social Snowball “Coupon codes are one of the most popular ways to track referral sales and offer an incentive to new customers. Abercrombie is a great case study for coupon leaks gone wrong. If you ran into an error like Abercrombie did, where customers could stack discount codes on the checkout page, it can completely ruin your business. These meant that a shopper could get a number of discount codes at any one time just by scraping the available information on the internet.Įven if customers use one unexpected discount code in the shopping cart, it can affect online retailer’s margins. Coupon-sharing tools and sites like Honey, RetailMeNot, or Coupon Birds were born. As they began to share discount codes, sites decided to monetize it. The social media and ecommerce boom has meant more customers want to share special offers with each other. Brands whose customers use them spend more, and customers love purchasing with discounts. Promo codes are a win-win marketing strategy. ![]() ![]() Customers who use discount codes actually spend 24% more than those who don’t use them, helping to reduce cart abandonment. As a brand, giving a discount doesn’t always mean taking a hit to your profit margins. ![]() They love to use codes so much that 75% of people search their inboxes to look for relevant discounts before purchasing a product.įor brands, discount codes are a conversion rate tool to move shoppers to purchase–That’s why brands use them! In fact, 93% of shoppers use a promotional code throughout the year. ![]()
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